OUR STORY

How it All Started

We caught the cricket bug at Barnes Cricket Club, taken along one weekend by our Dad, Oliver. Honor was six, up against thirty boys in the squad - and even the coach, an ex-England player, didn't clock she was the only girl there. Until she took her first wicket.

When we moved to West Sussex, our school didn't offer cricket to girls at all. A year of badgering later, girls already playing county cricket were allowed to join a boys' team. Another year after that, Cat topped the bowling averages against the boys, and our school finally gave us a dedicated girls' team.

Through all of it, nothing fitted. Our dad heard every complaint going: too big, too see-through, too baggy - even the "unisex" stuff that never actually was. At a family dinner, still complaining about our kit, he finally said: "Why don't you do something about it?"

So we did. In 2024, still in our teens, we started designing our own. Maiden was born.

SIGNATURE CLOTHING

Our first range was designed for girls - the fit, the fabric, the features we'd been missing ourselves. More sizes, adjustable hems, stretch fabrics that moved with us, built-in protection. Little details, but they mattered. The women who saw the kit loved it and said "we want this too." So we soon launched our first adult range.

EQUIPMENT

Kit sorted. Pads, gloves and bags followed - slimmed down, lighter, built for how we actually move, not adapted from the men's game.

Teamwear

Then clubs, schools, universities and county teams started asking for the same thing in their own colours. Maiden Teamwear followed - fully customisable kit for whole squads, not just individual players.

The maiden mission

As our range grew, so did the mission. We launched the Maiden Ambassador Programme to back the players, coaches and mentors driving girls' and women's cricket forward.

Today, ambassadors across the UK - aged 8 to 60 - represent Maiden in their schools, clubs and counties.

We also partner with clubs, county boards and corporations who share our belief that women and girls belong in cricket and deserve kit that is designed for them.

Maiden in the us

In August 2026, Maiden went Stateside with the launch of Maiden Cricket U.S.. We partnered with the Seattle Orcas Women's T20 Exhibition as its founding apparel and equipment partner, supporting the continued growth of women's cricket in the U.S.

We're just getting started

Our aim is that female first design becomes the norm for women's cricket around the world. 

Watch this space...