
THE MAIDEN MISSION
Our objectives go beyond helping women and girls feel accepted by the cricket world. We aspire to enable long-term change. Women are core to cricket's future, and that future requires clothing and kit that is fit for purpose. Maiden’s design philosophy is shaped by our vision of a world where we no longer feel like outsiders on the cricket field. Our design ensures that every seam, fabric, fit and kit embodies the unique dynamics of women's cricket, whether that’s as an individual or as a team.


FROM PASSION TO PRODUCT
We want to play our cricket, girls' cricket, wearing and using kit designed specifically for us. With your support, we hope Maiden will become the foundation of women's cricket everywhere.
HONOR:
"Ever since my father took me and my younger twin siblings to Barnes Cricket club, aged 7, I've loved playing cricket. When I started, I was the only girl amongst 40 boys, but eventually our own girls' team was formed at school, in Sussex and at the local club too. But I always felt I was playing a boy's sport. The trousers, tops, jumpers and the equipment, designed for boys, their shape, their features; I felt like an imposter. Nothing was designed for girl cricketers and our growing bodies. I wanted to change that!"
CAT:
"Following my older sister’s passion, I also started to love cricket. I've trained every week from aged 10 and play matches each Saturday. I hate sharing anything with my twin brother - but especially his cricket kit, which I had to when I started. I never felt the cricket clothing was made for girls or designed to empower our game... until now!

Our Designs for Women & Girls
Our bodies, our shapes and our needs are different. So, our approach when it came to design also needed to be different.
We started with what we, as girls, really need to play our game of cricket. Working with experts, we developed the essential garments to make you feel great when you play.
Our clothing, designed by girls for girls, empowers players to excel in their performance with Maiden, providing everything they need to succeed.
We’ve included more sizes, adjustable hems, stretch fabrics, moisture-wicking, built-in protection and more features to make sure our range fits well, so that we can perform better. In our view the little details matter.