Our objectives go beyond helping girls and women feel accepted by the cricket world. At Maiden, we aspire to enable long-term change. Females are core to cricket's future, and that future requires clothing and kit that is fit for purpose. Our designs empower players to excel, providing everything they need to succeed.
FROM PASSION TO PRODUCT
We want to play our cricket, girls' cricket, wearing and using kit designed specifically for us. With your support, we hope Maiden will become the foundation of women's cricket everywhere.
"Ever since my father took me and my younger twin siblings to Barnes Cricket club, aged 7, I've loved playing cricket. When I started, I was the only girl amongst 40 boys, but eventually our own girls' team was formed at school, in Sussex and at the local club too. But I always felt I was playing a boy's sport. The trousers, tops, jumpers and the equipment, designed for boys, their shape, their features; I felt like an imposter. Nothing was designed for girl cricketers and our growing bodies. I wanted to change that!"
"Following my older sister’s passion, I also started to love cricket. I've trained every week from aged 10 and play matches each Saturday. I hate sharing anything with my twin brother - but especially his cricket kit, which I had to when I started. I never felt the cricket clothing was made for girls or designed to empower our game... until now!
OUR DESIGNS FOR WOMEN & GIRLS
Our bodies, our shapes and our needs are unique. So, our design approach had to be distinct as well.
We started with what we, as females, really need to play our game of cricket. We’ve included more sizes, adjustable hems, stretch fabrics, moisture-wicking, built-in protection and more features to ensure our range fits well, so that we can perform better. We’ve also slimmed down our pads & gloves, reduced their weight, and improved the design. In our view, the little details matter.
Maiden’s design philosophy is shaped by our vision of a world where girls and women no longer feel like outsiders on the cricket field. Our design ensures that every seam, fabric, fit and kit embodies the unique dynamics of women's cricket, whether that’s as an individual or as a team.
