BUILT FOR HER.
NOT ADAPTED FROM HIS.

Purpose-built cricket kit, equipment and teamwear for women and girls - because when kit fits, everything changes.

SHOP GIRLS SHOP WOMENS
Logo Logo The Cricketer Daily Mail Online Retail Time

OUR FOUNDERS

Two sisters rewriting the rules of women's kit.

When we couldn't find comfortable, high-performing cricket gear that fit our bodies, we stopped searching and started creating. As sisters and cricketers, we designed Maiden to give female players the exact protection, fit, and confidence they deserve. No more compromising.

Meet the Founders

THE REVOLUTION AT THE CREASE

No distractions. Just performance.

True confidence on the pitch starts with kit you can trust. Maiden combines premium, lightweight materials with built-in protection to ensure women and girls feel secure, comfortable, and unstoppable. It's a small shift in design that makes a monumental difference in how she plays.

WHY FIT MATTERS

WHAT OUR CUSTOMERS SAY

Emma

Fantastic top Superb! Stretchy, comfortable, smart and soft, washes so well and is my go to top

Elle

Super lightweight for my daughter to carry. Comes with many different components to keep things organised and easy to access.

Rachel

Good fit, comfy top. Washed a few times now and washed well.

Sam

I tried the new batting pads and was very impressed with how much easier they were to run in compared to the pads I currently use. Not only were they lighter, the profile around my legs was less bulky. This doesn't seem to be at the expense of protection or quality either. Excellent kit!

Mia

As a professional cricketer for Durham County and Manchester Supergiants I love using the all white gloves and navy batting pads - super comfortable, light, sleek and help me perform at my best.