Last updated: 17 August 2026

At Maiden Cricket, we take your privacy seriously. This website uses cookies and similar technologies for various purposes, including to distinguish you from other users of the website, to remember your preferences, and to help us improve our site and services.

A "cookie" is a small file of letters and numbers that we store on your browser or device, subject to your consent where required by law. Cookies allow us to recognise your device (but not specifically who is using it) when you return to our site.

You can choose to accept or reject different categories of cookies (except those that are strictly necessary) through our cookie banner and settings. Please note that if you block certain types of cookies, some parts of our site may not function properly.

1. TYPES OF COOKIES

Cookies can be categorised in several ways. One common distinction is between session cookies and persistent cookies.

Session cookies

• Are temporary cookies.
• Remain in the cookie file of your browser until you leave the site or close your browser.
• Allow you to move between pages on our site and use essential features (for example, keeping items in your basket as you navigate).

Persistent cookies

• Remain on your device for a longer period — the duration depends on the lifetime of the specific cookie, or until you delete it.
• Help us recognise you as a returning visitor when you come back to our website.
• Allow us to remember your preferences and tailor content accordingly (for example, items left in your basket).

2. CATEGORIES OF COOKIES WE USE

Strictly necessary cookies

These cookies are essential for the operation of our website. They are usually set in response to actions you take that amount to a request for services, such as:

• Navigating the site and using basic functions
• Logging into your account
• Using an electronic shopping basket or checkout
• Managing your privacy preferences

You cannot switch these cookies off using our cookie settings. You can set your browser to block them, but if you do so, parts of the site may not work properly.

Performance / analytical cookies

These cookies help us understand how visitors use our website by collecting and reporting information anonymously — for example, recognising and counting visitors, seeing how visitors move around the site, and identifying which pages are most popular. This includes cookies set by Google Analytics.

Functional cookies

These cookies enable the website to provide enhanced functionality and personalisation — for example, remembering your login details, or saving information you've entered into a form so you don't need to retype it. If you do not allow these cookies, some or all of these services may not function properly.

Targeting / advertising cookies

These cookies are set by us or by our advertising partners — Meta (Facebook/Instagram), Google Ads, and TikTok. They record your visit to our website, the pages you've viewed, and the links you've clicked. This information is used to:

Show you more relevant Maiden adverts on our site or on other sites

• Build Custom Audiences and lookalike audiences, as described in our Privacy Policy
• Limit how often you see a particular advert
• Measure the effectiveness of our marketing campaigns

If you do not allow these cookies, you will still see advertising, but it may be less relevant to you.

3. THIRD-PARTY COOKIES

In addition to our own cookies, we work with third-party providers that set cookies on our website to enable certain features or to help us with analytics, email/SMS marketing, and advertising, including:

• Klaviyo - email and SMS marketing
• Google Analytics and Google Ads - site analytics and advertising
• Meta (Facebook/Instagram) - advertising
• TikTok - advertising
• HubSpot - data capture for our Teamwear Guide quote/order tool
• Microsoft Clarity - session recording and heatmaps
• Segment - customer data platform
• Yotpo - product reviews

These third parties may use their cookies to build a profile of your interests and show you relevant adverts on other sites. Where required by law, we will only use these cookies with your consent.

4. MANAGING YOUR COOKIE PREFERENCES

When you first visit our website, you will see a cookie banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Manage your preferences by category

You can change your cookie preferences at any time by clicking "Cookie Preferences" in the website footer.

Please note that your cookie preferences are specific to the browser and device you use to access the site. If you visit from another device or browser, or if you clear your cookies, you may need to set your preferences again.

5. DELETING OR BLOCKING COOKIES VIA YOUR BROWSER

The cookies described above may be either "session cookies", which are temporary and automatically deleted from your device when you close your browser, or "persistent cookies", which last until their expiry date or until you or your browser delete them.

You may also refuse or manage cookies by changing the settings on your internet browser, generally via the "Settings" or "Privacy" menu. To find out more about cookies, including how to see what has been set and how to manage or delete them, visit:

www.allaboutcookies.org

You may also wish to visit the following to learn more about cookies set by other companies for advertising, and to opt out where available:

www.youronlinechoices.com/uk/your-ad-choices

If you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our site.

6. CHANGES TO THIS COOKIE POLICY

We may change this Cookie Policy from time to time. If we make changes, we will update the "Last updated" date at the top of this policy and, in some cases, provide additional notice. We encourage you to review this policy regularly.

7. COOKIES USED ON THIS WEBSITE

The specific cookies used on our site - including their providers, purposes, and durations - are listed in the cookie table below.

Cookie Name	Provider	Category	Purpose	Duration
_shopify_essential, _shopify_s, _shopify_y, shopify_client_id, cart_currency, localization	Shopify	Strictly Necessary	Core site/checkout functionality	Session – 2 years
_shopify_analytics, _shopify_marketing	Shopify	Performance / Targeting	Shopify's own analytics & marketing tools	1 year
_ga, _ga_*, _gcl_au	Google Analytics / Ads	Performance / Analytical	Site usage analytics, ad measurement	1–2 years
_fbp	Meta (Facebook/Instagram)	Targeting / Advertising	Ad targeting and measurement	90 days
__kla_id, kl_*	Klaviyo	Third-Party / Marketing	Email/SMS marketing, on-site tracking	Up to 2 years
_clck, _clsk, MUID	Microsoft Clarity	Performance / Analytical	Session recording, heatmaps	1 year
__hstc, hubspotutk	HubSpot	Third-Party / Functional	Teamwear Guide quote/order intake tool	13 months
_sp_id, _sp_ses	Segment	Third-Party / Analytical	Customer data platform (purpose to confirm)	Session – 1 year
yotpo_pixel	Yotpo	Functional	Product reviews	1 year
player, vuid	Vimeo	Functional	Homepage video embed	1 year