Cricket Wales x Maiden Cricket
Together, we're changing the game for girls' and women's cricket in Wales
Cricket Wales is proud to partner with Maiden Cricket, the UK's specialist women's and girls' cricket brand.
The partnership
Founded by players frustrated by equipment and clothing that were never designed for the female game, Maiden exists to ensure every girl and woman can feel confident, comfortable and proud every time they step onto the field.
Today, that mission is helping drive participation, visibility and belonging across cricket communities in the UK and beyond, and in Wales it sits alongside the fastest growth the girls' and women's game here has ever seen.
More than a kit supplier
This partnership goes beyond teamwear and equipment. Together, Cricket Wales and Maiden are working to:
- Grow participation in girls' and women's cricket
- Support clubs, schools and local communities
- Create more opportunities for female players to thrive
- Increase the visibility of the women's game
- Help every player feel that cricket is a place where they belong
Growth in the game in Wales since 2023
+110%
Growth in girls' sections at clubs
+192%
Growth in girls' teams
+16%
Growth in women's sections
+26%
Growth in women's teams
National attention
A brand bringing new attention to women's cricket
Maiden has recently gained national recognition following its appearance on BBC Dragons' Den, helping shine a spotlight on the needs of female cricketers and the rapid growth of the women's game.
What began as a mission to create better products for women and girls has become a growing movement, reaching new audiences, generating national media coverage and encouraging more conversations about inclusion, participation and representation in cricket.
As the first National Governing Body to partner with Maiden, Cricket Wales is helping lead the way in creating a more inclusive future for the game.
Watch the Maiden story
Watch how two sisters turned their frustration with ill-fitting cricket kit into one of the fastest-growing brands in women's cricket.
Join the Maiden community
Download teamwear guide
Explore fully customisable teamwear designed specifically for women and girls.
Download teamwear guide
Apply to be a Maiden ambassador
Help inspire the next generation and play a role in growing the women's game across Wales.
Apply to be an ambassador
Shop online now
Browse Maiden's specialist range of cricket equipment, clothing and accessories.
Shop online
Built for her. Backed by Cricket Wales.
Together we're helping more girls and women discover cricket, stay in the game and feel proud every time they play. Whether you're a player, parent, coach, club or school, we'd love you to be part of the journey.