Cricket Wales partners with Maiden, putting player comfort, confidence and inclusivity at the heart of the game.
"At Cricket Wales, we are determined to make cricket a sport for all." Barry Cawte, CEO of Cricket Wales
We have pledged to the Inclusive Sportswear Charter and have committed to Tess Howard’s exciting Charter Ally Project, with the aim to advance the inclusive kit movement.
"The Inclusive Sportswear Ally Projects are a powerful way for brands to join and continue the movement for systemic inclusion in sports kit. Following the pledge, brands deliver their commitment through impactful projects either in inclusion innovation, advocacy or education. I'm excited to see the change this creates!" - Tess Howard MBE OLY, Founder of Inclusive Sportswear
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In partnership with Howzat, we’re championing our younger Maiden Ambassadors through a monthly feature that puts their stories front and centre. It’s about visibility, confidence and giving the next generation of players the recognition they deserve.
Proud to partner with LittleBigSports – We Are Girls In Sport, a platform championing girls’ participation and confidence in sport. Together, we’re working to break down barriers, amplify real voices and support girls and women with the visibility, confidence and kit they need to thrive.
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UMPS are one of Devon’s trusted cricket retailers, known for premium gear and genuinely personal service. As a Maiden stockist, they play a key role in making purpose-built women’s and girls’ cricket kit more accessible at grassroots level.
Based in Shropshire, Kits & Wickets are dedicated to providing high-quality cricket kit for players of all abilities, genders and backgrounds. With a wide range of cricket equipment, leisurewear, teamwear and personalised workwear, they share our commitment to performance, inclusion and accessibility.
Interested in working with us?
We'd love to hear from you! Send us an email to: hello@maiden-cricket.co.uk