Hero Ambassadors

Irena

A wicketkeeper playing for Cookley Cricket Club and representing the West Midlands.

Irena captains her women’s team as both an opening batter and wicketkeeper, leading with passion and commitment. For her, cricket is about inclusion, fitness, and joy, and she is determined to help more women discover the game and feel welcome in it.

She became a Maiden ambassador because she believes kit should never be a barrier. Having seen how poor design can hold girls back, Irena is proud to support a brand that is solving the problem and giving players the confidence to perform at their best.

Victoria

A batter playing for Bournemouth Cricket Club and representing Dorset.

Victoria has already proven her talent, scoring more than 1,000 runs last season while driving the growth of girls’ cricket across the county. She combines experience with purpose, showing what is possible when performance and passion come together.

She became a Maiden ambassador because she is determined to transform the club and county systems for girls. For Victoria, Maiden is about inclusivity, raising standards, and building a women’s game that can no longer be overlooked.

Lauren

A bowler playing for Verwood CC and Wessex Women CC, representing Dorset.

Lauren has already made her mark as both a player and a leader, winning Dorset and ECB’s National Young Coach of the Year awards. She is passionate about growing the game locally and internationally, using her coaching and playing to open doors for more girls to get involved and stay in cricket.

She became a Maiden ambassador because she believes representation, community, and kit that truly fits are the keys to progress. Having experienced the challenges herself, Lauren is proud to be part of building the solutions and showing the next generation that cricket is a game where they belong.

Ellie

Captain of the women’s team at Stewkley Vicarage Cricket Club and representing Buckinghamshire.

Ellie has been a driving force in building a new women’s side at her club, while also representing her county at junior level. She coaches both women’s and girls’ teams, leading by example and creating opportunities for more players to enjoy and progress in the game.

She became a Maiden ambassador to be a role model that younger players can look up to and learn from. Ellie is proof that girls can lead, grow, and thrive in cricket, and she is proud to help shape a future where every player feels they belong.

Anna

An international umpire, top-order batter, and leg-spin bowler playing for Hampshire.

Anna has already made history, serving as TV Umpire for the 2024 Women’s T20 World Cup Final. She now has her sights set on standing on-field in a final and making her debut in men’s first-class cricket. Alongside umpiring at the highest level, she continues to play with pride, bringing knowledge, passion, and leadership to every role she takes on.

She became a Maiden ambassador to spotlight women’s cricket and the importance of kit that truly fits. Having seen every side of the game, Anna knows how much visibility and representation matter. For her, Maiden is leading that change, and she is proud to be part of it.

Lucy

A seam bowler playing for Stewart’s Melville CC and representing Northumberland.

Lucy has already represented Scotland at the U19 World Cup and is determined to earn her place in the senior national team. She brings pace, precision, and commitment to every performance, showing what is possible through dedication and drive.

She became a Maiden ambassador to inspire others, using her story to show girls that they can aim high, believe in themselves, and see a future in cricket at every level of the game.

Kelly

A batter and captain playing for Menston CC and representing West Yorkshire.

Kelly is helping to shape the future of her club, leading her team with pride and determination. After a strong finish in League 1, she is now guiding the side in Division 2 while bringing junior girls into the senior setup. In their very first Division 2 match, nine juniors took to the field and the team won convincingly, a moment that highlighted her commitment to building pathways for the next generation.

She became a Maiden ambassador to show how much women’s cricket can grow when girls are supported early. For Kelly, Maiden represents everything her team stands for, kit that fits, inspires, and marks the start of a new chapter for the women’s game.

Sara

A bowler playing for Penwortham Cricket Club and representing Lancashire.

Sara is also a captain and a driving force behind the scenes, coaching girls-only Dynamos, being named Volunteer of the Year at her club, and even waving the flag at Old Trafford for The Hundred. She is passionate about growing the game at every level and creating more opportunities for girls to step into cricket with confidence.

She became a Maiden ambassador because she believes sport is a powerful tool for building confidence, community, and change. For Sara, the right kit is about more than performance, it is about feeling strong, visible, and proud on the field, and she is determined to make sure every girl has that experience.

Aimee

A left-handed opening batter playing for Jersey women’s cricket, having also represented Hampshire and Gloucestershire.

Aimee brings international T20 experience across Europe, scoring 220 runs in a recent quadrangular tournament and being named MVP in the final against Germany. Alongside her playing career, she coaches a girls’ club team and supports the Indatwa Cricket Foundation in Rwanda, helping to grow the game at grassroots level both at home and abroad.

She became a Maiden ambassador because she has seen first-hand the challenges of gender stereotypes in cricket, even cutting down men’s kit mid-tournament just to play. Aimee is determined to help change that story, supporting a future where girls everywhere feel seen, equipped, and confident on the field.

Olimpia

A bowler playing for Southwark Park Cricket Club and representing Surrey.

Olimpia first discovered cricket through evening games with her husband and quickly fell in love with the sport. What began as a way to unwind has grown into captaining a mixed intraclub team and helping to inspire a surge of new players in the women’s section at her club. She is passionate about building a community where cricket feels joyful, social, and open to everyone.

She became a Maiden ambassador because she believes in inclusion and wants to show women that cricket is for them too. For Olimpia, Maiden represents pride, visibility, and the celebration of female players, and she is proud to play her part in helping others discover the game she loves.

Rebecca

An all-rounder playing for Spencer and representing Surrey, with a particular love for batting.

Rebecca represented Team GB in wheelchair cricket, a milestone that showcased both her talent and the importance of representation in the game. She is now focused on earning a place in the England Physical Disability team and is determined to compete at the highest level she can.

She became a Maiden ambassador because her mission is the same as ours, cricket should be for everyone. Rebecca is passionate about visibility, especially for disabled players, and wants to help normalise inclusion and confidence on and off the field. Through Maiden she champions adaptive cricket and shows girls of all abilities that they belong.

Laura

A batter playing for Buttershaw St Paul’s and representing West Yorkshire.

Laura quickly made her mark, winning a league award for the highest individual score in the West Yorkshire Women and Girls Softball League while also helping to grow three senior women’s teams at her club. She is passionate about both performance and progress, always pushing herself and those around her to achieve more.

She became a Maiden ambassador after moving from football to cricket and seeing first-hand how much better the game can be for women when the right support and kit are in place. Laura is proud to stand with Maiden in creating a culture where women are central, visible, and celebrated.

Maeva

A batting all-rounder playing for Dorking Cricket Club and representing Surrey.

Maeva has captained Surrey and earned a place on the Surrey Cricket Sixth Form Scholarship Programme, leading by example with both bat and ball. She combines talent and leadership with determination, showing what it takes to push towards a professional future in the game.

She became a Maiden ambassador because she wants to be the role model she wished for when she first started playing. Through Maiden, Maeva is committed to inspiring more girls to take up cricket, giving them someone to look up to and proving that the pathway is open to everyone who loves the game.

Jessica

A bowler from Saffron Walden, representing Essex.

Jessica plays for both the men’s team at her club and the women’s first XI at university, showing her determination to challenge expectations and prove her skill in any environment. She is focused on returning to county cricket and is passionate about helping grow the women’s section at her club.

She became a Maiden ambassador because she believes in the female-first movement the brand represents. Having seen the gaps in visibility and opportunity, Jessica is committed to changing the landscape, making sure women have the same chance to play and thrive at every level.

Kate

A bowler playing for Wath Cricket Club and Saxton Ladies Cricket Club, representing Nottinghamshire.

Kate has already made her mark, winning the Yorkshire Girls County Bowling Award two years running and setting her sights on earning a county first team contract. She brings sharp focus, determination, and skill to every spell, and she thrives on the challenge of testing herself against the best.

She became a Maiden ambassador to champion women and girls in cricket. Kate knows how much progress has been made and how important it is to keep pushing for more. For her, Maiden is about making sure girls are at the heart of the game, giving them the confidence to play, compete, and achieve.

Club: Grayshott CC

County / State / Province: Surrey

Location: Surrey

Number Of Years Playing Cricket: 8

Team position/Preferred position: Bowler

Cricket Journey: Soph has been on the cricket field for eight years, recently earning the Women’s Bowling Award at her club. As a bowler, she delivers with both pace and precision, but her true impact goes beyond stats. Soph is a quiet force driving change in the women’s game.

Why Maiden: Soph has spent nearly her whole cricket life in kit that wasn’t made for her - baggy, boxy, and uncomfortable. Maiden was a revelation. She became an ambassador to help make female-specific cricket gear the norm, not the exception - and to inspire women to stick with hardball cricket and play with pride.

Ruby

An opening bowler playing for Beccles Town CC and Bingham CC, also representing Norfolk.

Ruby has led from the front as captain of her university’s first Varsity match, showing both determination and tactical awareness. She thrives in big moments, brings energy and commitment to every game, and continues to push herself to grow as a player and a leader.

She joined Maiden because she knows the smallest details, like kit that feels right, can change how players feel on the pitch. Ruby believes in breaking down barriers and creating a space where girls and women are not only welcomed but supported to stay in the game. She stands with Maiden in championing cricket that is inclusive, ambitious, and built around the players who love it.