Hero Ambassadors

Preeti

Club Cricketer, Nottinghamshire

Preeti started playing cricket just three years ago, and she’s quickly become a passionate advocate for the game. As a proud Nottinghamshire club player, she’s focused on encouraging more women, particularly Asian women, to experience how enjoyable and empowering cricket can be at any stage of life.

She joined Maiden to help raise awareness and representation, and to show that it’s never too late to get involved. Preeti’s goal is to help establish a Nottinghamshire over-50s women’s team, creating space for more women to connect, compete, and fall in love with the game.

Mia

Opening Batter, Cambridgeshire County

Mia has been playing cricket for nine years and now opens the batting for Cambridgeshire County with confidence and intent. Representing her county is a proud milestone, and her goal is to keep climbing, playing at higher levels, and staying in the game for years to come.

She discovered Maiden through Instagram and instantly connected with the mission. After years of wearing men’s kit that didn’t fit, she knows how that can impact performance and confidence. Now, Mia is determined to help change the game for younger girls, making cricket feel more inclusive, empowering, and built for them.

Alice

Batting All-Rounder, West Sussex, Brighton College,

Alice brings power, composure, and serious talent to the crease. With eight years of experience and standout performances like 164 not out in the U17 girls’ festival and 6 for 28 in the boys’ U16 festival at just 15, she’s a rising force in both girls’ and boys’ cricket. Her sights are set on extending her career with Sussex Women and heading to Australia this winter to sharpen her game even further.

Alice joined Maiden to help promote women’s and girls’ cricket and prove that performance never needs to come at the expense of comfort. She believes players should feel free, confident, and fully supported in what they wear. For Alice, Maiden is about more than kit, it’s about changing perceptions and opening doors.

Gislaine

Coach, Leader, Game-Changer, Rwanda

Gislaine is rewriting what leadership looks like in cricket. As the only female ICC Level 2 coach in Rwanda, she’s helped guide the national U15, U17, and U19 women’s teams and is known for her commitment to growing the game from the ground up. With 11 years of experience, she finds the greatest joy in seeing her players develop, perform, and fall in love with cricket.

She became a Maiden ambassador to show young girls that cricket isn’t just about playing, it’s about leading, guiding, and lifting others up. Gislaine believes coaching changes lives, and she’s proud to support a brand that recognises the power of representation, access, and belief. Her dream is to become a professional coach and keep making an impact, one player at a time.

George

A dedicated leader for women’s and girls’ cricket at Harpenden CC.

George has played cricket for 12 years, but his greatest achievement has been building a thriving community of over 150 women and girls across 10 teams. Under his leadership, his teams secured county championships in 2024, and he continues to champion the women’s game at Harpenden, driving its growth and visibility.

He joined Maiden because he sees the gaps in women’s cricket and knows how to help fill them. Passionate about amplifying and professionalising the game from grassroots to elite, George believes in the power of support, opportunity, and representation. His network is extensive, and so is his belief in what girls can achieve when given the right platform.

Club: Malden Wanderers

County: Surrey

Location: Surrey

Number Of Years Playing Cricket: 5

Team position/Preferred position:

Cricket Journey: Toni has always been a competitor — not for the glory, but for the connection. She found cricket in her early 20s and immediately felt something click. Since then, she’s poured herself into the game, earning respect as a powerful middle-order batter and a tireless presence in the field. Teammates describe her as loyal, passionate, and absolutely dependable.

Over the years, Toni has balanced her love for cricket with the responsibilities of work, family, and community — often putting others first, but never letting go of her place in the game. She’s not chasing records or recognition. She’s here for the love of it. For the friendships. For the satisfaction of a clean drive and a tight over. For the quiet thrill of knowing she belongs on that field.

Why Maiden: Toni joined Maiden because she’s done shrinking herself to fit into a sport not designed for her. Maiden understands that women in cricket don’t need permission — they need space. They need support. And they need gear that doesn’t hold them back.

Being part of Maiden gives Toni a renewed sense of pride in how far she’s come — and a fire to help make the journey easier for others. She wears the brand not just for herself, but for every woman who’s ever wondered if there’s still room for them in sport. There is. And it looks a lot like Maiden.

Club:

Location: South Africa

Number Of Years Playing Cricket: 20

Team position/Preferred position: All-Rounder

Cricket Journey: Bianca’s cricket journey is a testament to staying power. With over two decades in the game, she’s lived through the quiet years, the rebuilding years, and the moments when women’s cricket started to finally be heard. As a seasoned all-rounder, she’s been a leader in every sense — not just by performance, but by presence. She brings steadiness, experience, and an unshakable belief in the value of team.

Bianca has captained sides, coached juniors, and played a critical role in growing her club’s women’s division. Her legacy goes far beyond runs and wickets — it’s found in every young girl she’s encouraged, every barrier she’s helped remove, and every game she’s helped make possible for those coming up behind her.

Why Maiden: Bianca joined Maiden because it’s the kind of brand she spent years waiting for. One that doesn’t just speak to elite players, but to the full spectrum of women who love the game — veterans, volunteers, visionaries. She sees Maiden as a vital shift in how women’s cricket is represented: proudly, powerfully, and with real intent.

As an ambassador, Bianca is here to amplify that shift. She’s proud to wear a brand that honours the hard work of women who’ve carried the game forward — and to stand tall for those still finding their voice in it.

Club: Blyth

County:

Location: Blyth

Number Of Years Playing Cricket: 19

Team position/Preferred position: Top-order batter & mid-wicket fielder

Cricket Journey: Jessica has spent years carving out her identity in cricket — both as a reliable top-order batter and as a calm, tactical presence on the pitch. Her cricket journey began in her early teens, and she’s steadily risen through club and regional ranks, known for her composure under pressure and sharp decision-making. She doesn’t shout the loudest, but when she speaks, people listen — and when she plays, she makes it count.

Her story isn’t just about personal progress — it’s about building something lasting. Jessica has mentored younger players, helped coordinate youth sessions at her club, and worked behind the scenes to ensure the women's team has the same opportunities as the men. She believes cricket can be a platform for both performance and purpose — and she’s living proof of that belief.

Why Maiden: Jessica joined Maiden because she’s tired of waiting for women’s cricket to be taken seriously. Maiden doesn’t wait. It builds. It supports. It speaks up. She was drawn to the brand’s honesty, boldness, and refusal to settle for “good enough” when it comes to girls’ and women’s gear.

For Jessica, being a Maiden ambassador is about standing behind a brand that stands for her — and for every player who’s ever felt overlooked. It’s about showing the next wave of cricketers that there’s space, pride, and power waiting for them in the game.

Gisele 

All-Rounder, Rwanda, Hampshire Indatwa

Gisele has been playing cricket for over 21 years and is one of Rwanda’s most recognisable cricketers. She has captained her national side, delivered standout performances on the international stage, and helped lead Rwanda into the global cricket conversation. From the moment she picked up a bat, Gisele set her sights on the highest level and has never looked back.

Her impact goes far beyond stats. Gisele is a role model for girls across Africa, showing that with belief, discipline, and pride, anything is possible. She has broken through barriers and carried the weight of visibility with strength and purpose. She is not just changing games, she is changing the game.

Gisele joined Maiden because its mission mirrors her own. She believes girls everywhere deserve to see themselves in the sport they love, to wear kit made for them, and to feel represented in every part of the game. For her, Maiden stands for boldness, courage, and a future where every girl can rise.

Club: Eight Ash Green Cricket Club

Location: Essex

Number Of Years Playing Cricket: 23

Team position/Preferred position:

Cricket Journey: Rachel's connection to cricket runs deep. From the first time she walked out to bat, she knew this was her game — not just because of the thrill of competition, but because of the way cricket demands character. Over the years, she’s become known for her elegant stroke play, tactical awareness, and calm temperament under pressure. She doesn’t chase attention; she earns respect.

What sets Rachel apart is her quiet consistency. Week after week, she turns up ready to put in the work — at training, on match day, and behind the scenes supporting her teammates. She’s the type of player who leads not with words, but with actions. Now, she’s focused on building her skills, supporting the growth of the women’s side at her club, and encouraging more girls to see cricket as a space where they can thrive.

Why Maiden: Rachel joined Maiden because it aligns perfectly with her values: integrity, visibility, and progression. She’s seen what it feels like to be sidelined — to wear kit that wasn’t made for you, or be the only woman on the team. Maiden is changing that, and Rachel wanted to be part of it.

For her, representing Maiden means championing a future where girls grow up knowing there’s a place for them in cricket. Where they don’t have to fight to be seen — because the space was built for them in the first place.

Club: Wightwick and Finchfield

Location: West Midlands

Number Of Years Playing Cricket: 10

Team position/Preferred position: Wicketkeeper-batter

Cricket Journey: Libby has grown up with cricket stitched into the fabric of her life. From mini cricket sessions in the garden to taking wickets on county pitches, her journey has been shaped by bold ambition and a deep love for the game. A dynamic player with a sharp eye and quick reactions, Libby has made a name for herself as a versatile all-rounder — equally capable of steadying an innings with the bat or changing the game with a breakthrough spell.

But her rise hasn’t been without challenge. She’s navigated self-doubt, injury setbacks, and the pressure of being one of the few girls in predominantly male teams. Through it all, she’s emerged tougher, more confident, and fiercely proud of the woman she’s becoming through cricket. Her dream is to play professionally — not for the spotlight, but because she knows she belongs there.

Why Maiden: Libby joined Maiden because it speaks her language — bold, unapologetic, and driven by purpose. She’s tired of squeezing into kits that don’t fit and shrinking into spaces that weren’t built for her. Maiden represents everything she wants to see in cricket: authenticity, energy, and respect for the women who play the game.

As an ambassador, Libby is excited to be part of something that’s rewriting the rulebook. For her, Maiden isn’t just about the gear — it’s about identity. It’s about stepping onto the field knowing you’re supported, represented, and seen.

County: Cheshire

Location: Cheshire

Number Of Years Playing Cricket: 4

Team position/Preferred position:

Cricket Journey: Emma has been immersed in cricket for most of her life — not just as a player, but as a leader, organiser, and advocate. From her early playing days in school tournaments to her current role as a senior figure in her club, she’s known as someone who shows up — early to training, steady in performance, and always committed to the bigger picture. Her technical skills with the ball are matched by her sharp cricketing mind, but it’s her reliability and calm authority that teammates count on most.

Her journey has never been linear — she’s taken breaks, balanced family and work, and weathered the shifting dynamics of women’s cricket. But her love for the game has never faded. In fact, it’s grown stronger with time. Today, Emma plays not only for the love of the sport, but to open doors for others who never saw themselves represented. Her presence is a reminder that cricket isn’t just for the young or elite — it’s for everyone who has the passion to play.

Why Maiden: Emma joined Maiden because she sees it as a powerful reset — a brand that reimagines what it means to belong in cricket. She’s worn men’s kits and hand-me-downs for years, and she knows firsthand how the smallest things — like the right fit — can make you feel seen. For Emma, Maiden stands for all the things women’s cricket should have always had: dignity, performance, visibility, and pride.

Being part of Maiden’s ambassador programme feels like a full-circle moment. It’s a chance for Emma to back a movement that’s changing the tone of the game, not just for young girls, but for women of all ages. She’s proud to be part of a community that believes in equity — and is finally delivering it.

Club: Wistaston Village Cricket Club

County: Cheshire

Location: Cheshire

Number Of Years Playing Cricket: 15

Team position/Preferred position:

Cricket Journey: Charlotte B has been part of the cricket world for over a decade, carving out a reputation as a fiercely focused all-rounder. Her early years were spent mastering her technique in local club matches, but her ambition quickly took her further — into league cricket and representative sides where she consistently stood out for her discipline and drive. She’s known for her accuracy with the ball, quick decision-making in the field, and steady hand under pressure.

But it’s not just her skill set that sets her apart — it’s her leadership. Charlotte is the kind of player who makes others better just by being around. She’s mentored younger teammates, captained age-group squads, and has always made time to build others up. Her dream now is to continue growing the women’s game from within — not just by playing, but by paving the way for the next generation.

Why Maiden: Charlotte joined Maiden because she believes in progress — and not just the kind that happens on the scoreboard. She’s seen how women’s cricket has evolved, but she also knows how far there still is to go. Maiden, for her, is the brand that’s actively pushing that change — giving girls proper kit, a strong identity, and the space to stand tall in a sport that hasn’t always made room for them.

As a Maiden ambassador, Charlotte sees herself as both a player and a role model. She’s proud to back a brand that doesn’t wait for permission to do things differently — one that’s bold enough to lead and loud enough to be heard. She believes the next chapter of women’s cricket is already being written — and she’s here to help write it.

Club: Louth CC/Saxton CC

County / State / Province: Leicestershire

Location: Leicestershire

Number Of Years Playing Cricket: 12

Team position/Preferred position: Batting all rounder

Cricket Journey: Izzy Fisher has dedicated over a decade to cricket, emerging as a strong batting all-rounder across school, club, and county levels. Her recent highlight — winning the T20 Nationals with Loughborough College in the 2023/24 season — is a testament to her commitment and impact. Focused on going pro, Izzy is equally invested in personal growth, determined to keep evolving both on and off the field.

Why Maiden: Izzy joined Maiden to help create a pathway for the next generation of girls in cricket. She wants young players to see what’s possible and to feel excited about achieving their own milestones. Through Maiden, she’s using her journey to empower others and bring more girls into the sport she loves.

Club: Nassington Cricket Club

County / State / Province: Cambridgeshire

Location: Peterborough

Number Of Years Playing Cricket: 13

Team position/Preferred position: Leg spin bowler, midwicket

Cricket Journey: Holly Hammond-Lewis has been playing cricket since she was six, growing into a sharp leg spin bowler and a reliable midwicket fielder. At just 19, she stepped into a leadership role by managing her own club team — a remarkable achievement that highlights both her maturity and dedication to the sport. Holly’s goal isn’t just to succeed personally; it’s to shift the perception of cricket as a 'boys sport' and make the game a safer, more inclusive space for girls everywhere.

Why Maiden: Holly joined Maiden to be more than just a player — she wants to be a role model. She believes in the power of representation, and through Maiden, she hopes to help reshape the future of the girls’ game. For Holly, being an ambassador means creating real change — and encouraging every girl to see herself in cricket.

Club: St Chad's Broomfield (women) and Ben Rhydding (men)

County / State / Province: West Yorkshire

Location: West Yorkshire

Number Of Years Playing Cricket: 20

Team position/Preferred position: Leg spin all-rounder

Cricket Journey: Charlotte Ashton has dedicated two decades to cricket, making her mark as a leg spin all-rounder. Last year, she hit a senior 50 playing in a men’s team — a milestone that speaks to both her skill and perseverance. She’s aiming even higher this season, with a target of taking 25 wickets and adding another half-century to her name. Charlotte’s journey is a testament to how grit, talent, and belief can break boundaries and reshape expectations.

Why Maiden: Charlotte became a Maiden ambassador because the brand represents everything she values in cricket: visibility, inclusion, and opportunity. Having already been part of the program, she’s proud to continue championing Maiden’s mission on her social platforms. For Charlotte, it’s not just about playing — it’s about helping to build a more open and equal future for girls in the game.

Club: Goole Women’s

County / State / Province: West Yorkshire

Location: West Yorkshire

Number Of Years Playing Cricket: 12

Team position/Preferred position: Allrounder

Cricket Journey: Eva Lewis has been immersed in cricket for over a decade, developing as a skilled allrounder through school and club competition. Her standout moment came when she was nominated for a Yorkshire Choice Award, recognizing her outstanding 2019 season. Eva’s long-term dream is to start her own cricket podcast, where she can give voice to the stories and challenges of girls and women in the sport — sharing what she’s learned, how she grew, and the moments that shaped her journey.

Why Maiden: Eva joined Maiden because it reflects everything she once needed — kit that fits, a community that sees her, and a platform to help others feel the same. Growing up playing cricket with boys, she often felt out of place in gear not designed for her. Maiden changed that. Now, she feels proud and powerful in her kit — and she’s using her story to inspire others through her socials. For Eva, Maiden is more than a brand — it’s a way to make the game more inclusive, one girl at a time.